Currently, companies that wish to rise on a successful future should be structured with a clear and direct to their customers. The pharmacy is no stranger to this phenomenon and should focus on meeting the needs and fulfilling the expectations of their customers, so as to create a permanent and stable over time.
To ensure that the pharmacy has a clear horizon as a company, the pharmacist contractor must consider a clear and direct strategy towards its clients, both actual and potential. Then we proposed different approaches and strategies to the client of the office of pharmacy.
Customer Motivation is what determines the quality of service. The quality of service is complete or nonexistent.
When a customer assesses service quality does not dissociate the components. The judges as a whole. What prevail are the overall impression and not the relative success of one or other specific action.
Worse, the customer usually stops at the weakest link in the chain of quality, and tends also to generalize to all service defects.
It is therefore essential for all service policy to achieve greater consistency between its elements. The offer, whether a product or a service, it is judged in its entirety. If anything is missing, the result is failure. In services, quality or there is total or not.
Looking to sell products (and soon services) globally, the homogeneity of quality becomes a more important competitive factor. What you do not provide it with real pleasure to offer its competitors.
The homogeneity is achieved not only extend quality to all aspects of the service but also achieving a consistent clientele. A service will be judged of good quality, if the customer finds that other customers are like him. The management of “customer base” is even more important if customers are found in the place of purchase or consumption (leisure, mass distribution, continuing education or transportation.
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[...] it is important that the pharmacy is structured so that it can meet the demands of their customers. To this end, we define an action strategy focused on maintaining an individual relationship, [...]