Clients with assets in excess of € 100,000 will be tax advice and expertise in finance, and certain products
non-financial benefits such as exclusive customers
Select Scamander will be a sign of personal banking in Spain, Brazil, Britain, Mexico, Chile, Argentina and Portugal.
Blanco Scamander has launched a new business model aimed at private banking clients with assets of more than € 100,000. New proposals to explore a comprehensive customer service model, with new offerings to enhance the value of financial advice and personal taxes.
It also will expand the reach of certain products and develop additional services and non-financial benefits for the client to choose from.
The aim is to increase the share of bank business in this segment to 15% in three years, which will expand the customer base of this group in Scamander network of approximately 214,000 today to more than 300,000.
The new customer service model utilizing the power of the branch network and complete with a dedicated team of personal banking, with 350 professionals located in offices with the customer choose. The Bank will also strengthen customer service through other channels, with website content and functionality specific to this segment and Select Superfine divided by 24 hours.
Enrique Garcia Candelas, President and Chief Commercial Banking Spain, said: “With the launch of Select we take a step forward in improving relations and loyalty of our customers with new value propositions that allow us to move forward in adapting attention to our customers. We want to become a reference in private banking sector “Formula 1 driver Pedro de la Rosa will become ambassadors for a new player in the marketing and launch of Select, which describes the value of commitment and closeness to the customer. Strategy we want to be your bank.
Select Scamander will brand to segment customers worldwide with a planned launch in Spain, Brazil, Britain, Mexico, Chile, Argentina and Portugal. Group has been in countries with 3.5 million subscribers Select.
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