Every day there are more brands that land on Facebook in search of followers, but what is really what drives a person to become a fan of a famous company in network? According to a study by Google, is hoping to receive any discounts and special offers that essentially encourages users to support a brand on Facebook, reports the WebProNews blog.
25% of those polled by Google argues potential financial benefits as the main reason the time to move to a brand on Facebook. 18% said, however, that his main motivation is to show your support for the brand. For 10% of the respondents is the fun and entertainment that moves them mainly to follow a brand on Facebook. And 8% is the ability to access the latest news about the brand which leads them to show their support for a particular brand in the network of Mark Zuckerberg.
However, the report shows that Google are still a minority of users interested in contact with brands through social networks. Thus, 55% of respondents said not being a fan of any brand, 18% following one or two brands, 11% to three or four, and 10% to between six and nine, and 6% stated follower more than ten brands.
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