The market is the way to learn, explore and exploit a niche market for our product and service, it will be possible to develop strategies to help us position ourselves in our market, but will also be twice as important if we are entering the market from another country.
However, the market research is more than just the analysis and determination of supply and demand or price of the project, various operating costs can be expected considering contingencies and specific policies and procedures to be used as a marketing strategy.
The same analysis can be done to explain the rules of distribution of the final product, the quantity and quality of the channels that are selected will affect the timeline of the project costs involved.
The importance of this factor lies in the supply and demand relationship in our project.
It is enough to have an additional channel to the final distribution to the final price increase in the margin to receive this channel, in this sense, the demand may be reduced compared to previous studies and will be possible to decrease the delivered price to the dealer so that the product reaches the consumer the price provided for bringing the project’s revenues would also be reduced.
Basically there are three aspects to consider: the consumer and market demands and the project, actual and projected, that is to characterize the current and potential customers, identifying their preferences, habits, motivations, so as to obtain a profile which can be based on business strategy.
For its part, the demand analysis seeks to quantify the volume of goods and services that consumers could acquire the project output.
The demand is associated with different levels of price and conditions of sale and is projected at the time, separating clearly the desired demand expected.
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