For some time, the web positioning algorithm that uses Google, has added some social indicators. The impact of a social networking site is definitely recorded by Google and is part of the algorithm that determines the position. For this reason, there are some actions we can take in order to improve our social profile for this search engine.
Participate in social networks. Surely you know that part of Twitter and Facebook is much more than post links. Cree real interaction with their contacts and that will take you to others share their blogs.
Seek to be bound by representative stakeholders. The number of followers is important when choosing who should be mentioned. If someone contacts with 1,000 mentions, will be much more valuable than if it does someone with just 10 or 20.
Create a Facebook page. In principle, consider it as a way to quickly communicate their news to those who subscribe by clicking on “I like it.” In a second time they have achieved an important number of followers consider the inclusion of other elements that can help maintain the loyalty of their subscribers (applications, games, download exclusive content).
Participate in forums and communities of their niche. Remember to create a complete profile on each of the sites involved, and do not forget to include in it your Twitter user. In many ways this portal is a means of communication as effective as an e-mail. For this reason it is aware of your entries and direct messages you may receive.
Send customized to specific users tweets. Do not make blatant promotion of your products or services. Social networks are very sensitive to this type of activity and you will quickly see how people stop following him.
Google calls “social graph” to the schema references, links on Facebook, retweets, etc. that a site generates. Google has learned that the popularity of social networks reflects the authority of a website or brand. Google has also learned that in their quest to improve the Pagerank of a site, many webmasters buy links or exchange “blowing” in this way their authority. But it is still impossible to manipulate the entries on social networking, which is why Google has been the need to develop a system for measuring the resonance of a web.
Every small community in social networks, is formed to share common issues not to listen to pushy salespeople. For this reason, are the same social networks that are responsible to limit spam. Consequently, the links “social” more authentically reflect the concept that users have a site. We are witnessing, without doubt, the birth of a new “social seo” which includes the specific weight that a website has in various online communities, and seeks to work in the authority rather than the Pagerank.