In the strategic approach to business, the values are one of the main components of strategic formulations of the organization including: identity, that defines who we are, the Vision, where we want to or what we aspire, the Mission, which states in what business we are, what our reason for being, what makes us different, the goals, the results we intend to achieve in a given period, “values” statements that are essential for carrying out the mission and vision that has proposed organization are to guide and inspire the actions of members of the organization, serving as a mechanism of self-control and strategic channel for the launch of the mission and vision, objectives need “what results we have “, while the values needed” how we do it, “conduct and behavior that must identify, conceptually defined as:
“The set of principles, beliefs, rules governing the management of an organization are the organizational culture and support of organizational culture and its basic objective is to have a framework that inspires and governs the life of the organization”
The types of values are: theoretical preference for a rational, economic, emphasize the useful and practical, aesthetic preferences for forms and harmony, social preferences and the relationship people, politicians, emphasize achievement of power or influence, religious, refer to the interpretation of the world, another form of classification of values is: final values, their carriers are focused on results, goals, achievements, recognitions, instrumental values, focusing on processes and behaviors as honesty, responsibility, teamwork, values with which people come to form part of an organization is manifested in their behaviors, identifies where the organization can use them according to their objectives, for example, someone prevailing social values can be very useful for positions that must interact with people, those in the prevailing economic values may be more useful in positions where they need to manage resources.
Among the values that some experts characterize successful companies are: offer customers quality and best services, considering his people as the most valuable resource, supporting creativity and innovation, share information and work together; treatment just and fair for all, recognize relevant results, respect and communication between all the focus on values that are “a new strategic leadership tool is based on values and aims to introduce the dimension of the person within management thinking and management in daily practice, which is a major source of competitive advantage. “
Strategic consulting projects we have done in different types of organizations, strategic processes, change programs or the introduction of values, we have reached conclusions that I can recommend to business leaders whether small, medium or large
- Share the definition of its values. There is no better way to ensure a sense of belonging and commitment to participation.
- If necessary, modify their values, they should be a source of stability in a world that changes so fast.
- The sense of values is to move the heart and feeling, do not close your mind, keep an open mind to the important values of its people.
- Give the values the importance it attaches to the figures, remember that everyone understands the values, but not all understand the figures.
- Express your values explicitly and soon, people will have no difficulty in remembering and transform them into action more easily.
Something very important is not enough to articulate values, it is essential to give a short definition that is shared by all, as a specific value can not be interpreted in the same way by everyone, so that values function as an instrument of cohesion and address, none of this works if the Mission, Vision and Values are not shared values influence the ethical standards within an organization and management behavior, remember that when talking about an organization, not only we refer to large corporations, an organization can be considered to be a group of people interacting in an organized manner to achieve a goal, my suggestion is that values should not be made only by senior management or the General Manager or the designee this to be later announced to the others, must be the result of teamwork, but unfortunately, this ideal state in real life is not so common., I show some examples of values and objectives.