The choice of the online marketing strategy that best fits our business plan is not always easy. Undoubtedly, the first steps that must be taken when selecting the tactics to follow, focus on the SWOT analysis of our advertising model in comparison with the competition and the search for the determination of value.
It is true that over 90% of traffic comes to the web through search engines, specifically through Google, but it is not a minor issue and the importance of the rise in the position they have acquired social networking.
In the case of a virtual store positioning is of even greater significance, highlighting the competition and occupy leading positions in response to general search criteria, is the key to increasing sales.
Among the main weaknesses facing online stores, highlights the fact of not having a measurable infrastructure, however, is well positioned today, the best way to reach targeted users with needs for goods and services offered.
Additionally, and highlighting the threats facing a business online and, more specifically, a virtual shop, the competition is undoubtedly the main obstacle to overcome.
Knowing the weaknesses and threats of our SWOT, the key is to transform them into strengths, for which we analyze the most important tips for choosing the right online marketing strategy for a shop.
Unique goods and services
Although it is more than likely that our store count on a large-scale competition, the unique nature of our business is their main value. Offering unique products is a task that is achieved through the study of the keywords associated with the popular search criteria for users, provide our online store original content, quality and contain the unique nature of human being the reserve, is undoubtedly one of the main strengths of an online store. Read the full story