Categorized | Customer Service

Tips In Customer Approach

Tips In Customer ApproachAs we saw in the preceding paragraphs, it is important that the pharmacy is structured so that it can meet the demands of their customers. To this end, we define an action strategy focused on maintaining an individual relationship, lasting, stable and satisfying to customers. It is at this point that will require the involvement of all members of the company to succeed in the project to attract customers of the organization.

Maintainability is related to the actions that allow the customer to be loyal, to continue buying in the same office and do not do at other pharmacies.

All influences that exist about the perceived quality, which we just referred, make studies of customer satisfaction would be unduly complex if not confusing. However, they are indispensable, since, to further complicate the problem, customers tend to shut their dissatisfaction in service.

The reason is simple: the majority of services require the involvement of a person. Express dissatisfaction equivalent, in the eyes of the customer, to incriminate someone, put in a difficult situation, and can even be taken as an accusation.

This silence is even more serious for companies taking into account that, in services, dissatisfaction can reach its peak, and rarely gives the customer a second chance. A customer who does not satisfy your first experience is almost always a lost customer.

Experience shows that in every hundred dissatisfied customers express their dissatisfaction only four spontaneously. It is therefore essential that each company voluntarily investigate the degree of customer satisfaction.

If the client is delighted not to have to express their discontent, are sure that he will be happy to tell all those around him. Nothing is more fun to tell their own misfortunes. All they need to do a very simple calculation: if the customer dissatisfaction will tell eleven people. If you are happy, tell only three.

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